Case Study : 13 Leads Lost in One Week
A mid-sized dealership in Chicago was doing everything right—good footfall, strong inventory, experienced sales reps. But something strange kept happening.
Every week, new leads were being missed.
In just one week, they realized they had failed to follow up with 13 serious inquiries that came through their website, email, and phone. Customers didn’t get replies in time, test drive requests were missed, and cold leads turned colder.
Why? Their CRM and follow-up process was manual, scattered, and reactive.
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Sales reps tracked leads on sticky notes, Excel sheets, and shared inboxes
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Follow-ups relied on memory or Slack nudges
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Managers couldn’t monitor what had been missed until it was too late
This wasn’t a sales team issue—it was a system issue.
The Solution? DealerPlus
The dealership turned to DealerPlus after a referral from a nearby automotive group. The promise? No more missed leads.
Within one week of onboarding, things changed.
✅ Every inquiry was automatically captured and assigned
No more guessing who owns which lead or worrying about missed calls.
✅ Smart follow-ups were triggered based on lead activity
If a customer viewed a car online or clicked an email, DealerPlus reminded the rep to act—fast.
✅ Sales managers received daily lead health reports
Instead of digging through threads and files, they had real-time visibility into what needed urgent action.
✅ Response time improved by 70%
The sales team closed 3x more leads within the first month—with zero overtime
The Takeaway
It wasn’t about blaming the team. It was about equipping them with tools that actually work.
DealerPlus helped this Chicago dealership go from a leaky follow-up system to a revenue-generating machine.
If your team is still juggling spreadsheets and sticky notes, it’s not a discipline issue. It’s a tech gap.
Ready to Close More Leads Without Working Harder?
Book a quick 15-minute demo and see how DealerPlus automates follow-ups, boosts conversions, and brings visibility to your entire pipeline.
Start your free trial now.
