Sell Smarter, Not Harder — Why Engagement Scores Are Changing the Game for Automotive Dealerships

Sell Smarter, Not Harder — Why Engagement Scores Are Changing the Game for Automotive Dealerships

BySumit Thakur

Every automotive sales team has been here: A lead sounds promising, so you follow up—day after day. Calls, emails, offers. And then… silence. Meanwhile, another customer has been checking your inventory repeatedly, but nobody reaches out. The moment passes. The sale is lost. It’s not about lead volume anymore. It’s about lead visibility. The Problem: Sales…

Most Dealerships Get Automotive CRM Wrong (And It’s Costing Them Sales)

Most Dealerships Get Automotive CRM Wrong (And It’s Costing Them Sales)

BySumit Thakur

Introduction: The Problem Isn’t Your People—It’s Your Process If your sales team is doing all the right things—calling leads, responding to walk-ins, following up with test drives—and still falling short on conversions… the issue might not be your team. It might be your CRM. Most dealerships are still using CRMs that were built for a…