How One Food Distributor Reduced Missed Deliveries by 60% in Just 2 Weeks
Not every business is broken.
Some are just growing faster than their systems can handle.
That was the case for FreshDrop Foods.
They had the right team, the right products, and strong demand.
But they were losing customers—not because of what they offered,
…but because deliveries kept slipping.
The Problem Wasn’t People. It Was Process.
In one bad week, they missed 17 deliveries.
And the pattern wasn’t new.
Here’s what was really causing the breakdown:
📦 Manual Route Planning Every Morning
Delivery managers used paper, pins, and memory to assign riders.
There was no logic—just “who’s available.”
Urgent deliveries went late. Low-priority ones arrived early. It made no sense.
📱 No Live Updates Between Drivers and Stores
If a rider was delayed, no one knew until the store called.
If the store needed to change an order, it wasn’t communicated on time.
The system relied on phone calls and luck.
📉 No Pattern Recognition. Just Repeating Mistakes.
Operations teams couldn’t tell what was wrong.
There were no insights into delays, missed drops, or route quality.
Every mistake looked random—until it started costing customers.
They didn’t need more riders.
They needed a better system.
What Changed with DealerPlus
DealerPlus brought structure where there was stress.
In just 2 weeks, FreshDrop Foods saw their missed delivery rate drop by 60%.
Here’s how:
✅ Route Optimization by Load, Location & Delivery Windows
DealerPlus created optimized delivery routes each morning.
It sorted orders by volume, proximity, and urgency.
High-priority drops stopped getting missed—and overall delivery time went down.
✅ Live Tracking with Automatic Status Updates
Every order was tracked from dispatch to delivery.
Riders no longer needed to call stores with updates.
Store managers and customers received automated updates and ETAs.
✅ Performance Analytics Across Teams & Territories
DealerPlus dashboards revealed delivery success rate by rider, region, and product type.
It flagged recurring issues before they escalated.
Ops leads could now coach smarter—and scale confidently.
What It Looked Like in Real Life
“We used to plan deliveries with Post-its and hope for the best. Now we optimize, track, and improve—all in one place.”
— Anjali K., Ops Head, FreshDrop Foods
“DealerPlus didn’t just automate. It gave us actual control.”
— Logistics Lead, FreshDrop Team
Scale Smarter. Deliver Smarter.
If your food dealership is constantly solving the same delivery problems,
it’s time to fix the system—not just the symptoms.
👉 Book your DealerPlus demo today.
And reduce missed deliveries—without increasing headcount.
