Why More People Isn’t the Answer to Food Distribution Chaos

Why More People Isn’t the Answer to Food Distribution Chaos

BySumit Thakur

It’s a belief that’s been passed down in the food distribution world: “If you want to scale, you need more people.” More outlets? Add more coordinators. More orders? Hire more dispatch staff. Bigger regions? Set up more phone lines and manual checks. But here’s the truth no one talks about— You’re not scaling complexity. You’re…

Website Article: How One Food Distributor Reduced Delivery Delays from 3 Weeks to 48 Hours with DealerPlus

How One Food Distributor Reduced Delivery Delays from 3 Weeks to 48 Hours with DealerPlus

BySumit Thakur

When Delays Become the Norm, You Lose More Than Time A regional food distribution business in India was battling a growing crisis. They supplied perishable goods to hundreds of outlets across multiple cities, relying on 20+ depots to fulfill time-sensitive deliveries. But their operations were fragmented. Orders were taken via WhatsApp, inventory was updated on…