Sell Smarter, Not Harder — Why Engagement Scores Are Changing the Game for Automotive Dealerships

Sell Smarter, Not Harder — Why Engagement Scores Are Changing the Game for Automotive Dealerships

BySumit Thakur

Every automotive sales team has been here: A lead sounds promising, so you follow up—day after day. Calls, emails, offers. And then… silence. Meanwhile, another customer has been checking your inventory repeatedly, but nobody reaches out. The moment passes. The sale is lost. It’s not about lead volume anymore. It’s about lead visibility. The Problem: Sales…

Case Study : 13 Leads Lost in One Week

Case Study : 13 Leads Lost in One Week

BySumit Thakur

A mid-sized dealership in Chicago was doing everything right—good footfall, strong inventory, experienced sales reps. But something strange kept happening. Every week, new leads were being missed. In just one week, they realized they had failed to follow up with 13 serious inquiries that came through their website, email, and phone. Customers didn’t get replies in time,…