Who we work with
Indian businesses that sell through a network or operate in many places. The problems change with the shape of the business more than with the product it sells.
Distributors and stockists
Thin margins, heavy stock, long credit, and a principal who expects more coverage every year.
Manufacturers with dealer networks
Secondary sales you can't see, schemes that are hard to measure, and dealers who also sell competitors' products.
Franchise brands
The stretch between three and ten outlets, when the business is too big to run by hand and too small for a head office.
Multi-location businesses
Every branch a little different, every licence renewed separately, and head office the last to find out.
Family businesses going national
The next generation wants to expand, and the way the business runs was built for one region.
Sectors where these patterns are common
- Agri-inputs and fertilisers
- Building materials
- Electricals and hardware
- FMCG
- Pharmaceutical distribution
- Automotive and spares
- Industrial equipment
- Food and hospitality